Kevin Turner, Microsoft's Chief Operating Officer, told partners during his Worldwide Partner Conference keynote not only about the upcoming Microsoft Stores this fall to be placed near Apple stores but also about how Apple's lawyers wanted Microsoft to take down their Laptop Hunter ads. According to Kevin Turner, he stated and we quote "we got a call from the Apple legal department saying "Hey, you need to stop running those ads, we lowered our prices." According to Kevin, It was the greatest single phone call in the history that he has ever taken in business" Well to be honest, those darn commercials do work! In fact, if we were in Apple's situation we would've done the same thing.. only a lot sooner.